VISIBILTY: The Key to Attracting New Clients and Changing More Lives

If you are looking at your bank account or your thinning client list, and wondering where it all went, it’s because you don’t have enough visibility.

If people don’t know about you, they can’t become your raving fans and enthusiastic ever-buying clients.

The Field of Dreams ‘build-it-and-they-will-come” ethos is the curse of the entrepreneur. Much as we love what we have created and what we offer, people must discover us in order to have a thriving business and continuing revenue. And that takes going where they are, not waiting for them to come to us.

Today, the fastest and most effective way to create the massive visibility that drives a heart-based transformational business is through speaking, radio shows/podcasts and virtual summits.

If you offer people processes, steps, products or resources that improve their personal and/or professional enrichment, then you need to be in these places where people can connect with you and your message.

Finding them and getting booked are among the things that leaders often dislike, resist or don’t find the time for. But once you develop some simple steps and get into the swing of being your own best advocate, you’ll enjoy a steady stream of appearances that will invite you back time after time!

Here are some suggestions to get you started:

Speaking Engagements

The first step is this process is to actually commit time to locating opportunities and pitching the bookers. Block at least three hours each week in your calendar just for this purpose. If you can’t do the time, you can’t earn the dime!

Identify at least three different topics on which you can speak. They could be derivations of the same one for different audiences or three entirely different subjects that all lead to what you are marketing. This gives bookers flexibility and you more chances to get a “yes.”

If you are concerned about your presentation skills, you have three paths…start testing your primary signature talk locally on small audiences, working to perfect it. Join a local Toastmasters chapter where you can safely learn and grow into a speaker within a welcoming community, or lastly get connected with one of the brilliant speaker trainings around. You can find a great list at on the Speakertunity resources page. This may be a little more costly, but it’s the quickest path to proficiency

Create a stellar Speaker One-Sheet. This document features your profile, photo, testimonials and brief descriptions of your presentations, packaged in an attractive manner. When you include it in an email to a speaker booker, it gives them a capsule summary of why you would be great for his/her audience

Now you want to get out in the world. Some obvious—but often overlooked—ways to find engagements are to ask your friends and your clients if they belong to or know of organizations that might like to have you present. Explore local chambers of commerce, women’s groups, service organizations, Unity or Centers for Spiritual Living, networking groups. Most of these are easy to find on Google by typing the organization + your city.

If you wish to be doing conferences, check around in your industry, or once again, Google! Lastly, there is a website called Events in America you can explore for aligned events.

You can also create your own events, pair up with other leaders in your field to host joint events, or, lastly, negotiate with people you know who are already hosting their own events. Sometimes, you may be able to get free stage time, sometimes you may need to pay for it, you may also split your revenue with the organizer and lastly, you might propose a stage swap—where each of you speaks on each other’s stage.

Radio Shows and Podcasts

Today, there is a vast array of audio possibilities. With the advent of internet radio and more recently, the explosion of podcasts, there’s almost an infinite number. And the latter two options bring highly targeted audiences interested in the hosts’ subject matter so you can zero in with impact, where with most broadcast, you may not know on whom your message will land.

So first, you will want to put together a great 1 to 1.5 page pitch letter, which makes you sound irresistible! You’ll want to tell the host or producer exactly how you will impact the audience—what solution you bring: how it will help them change, heal or move forward in life more successfully.

To find these opportunities:

  • Discover broadcast opportunities by searching online for radio stations and local shows in your market. But if the website doesn’t give you names of producers (which are often different that then host in the broadcast world), then pick up the phone and call the station.
  • For internet, you can search by subject matter or go to selected radio networks. Some networks focus on a specific genre, such as health or business, but others have different “channels” where you can find shows covering your topic area.
  • With podcasts, the easiest to access are iTunes and iHeartRadio, where you can track down the show in your genre by subject matter. From there you can often find a link to the host’s website where you can either secure an email or submit via online form. You may also see podcasts your colleagues are appearing on when the promotional posts show up in your email box or on social media. Follow up with those.

Virtual Summits

Virtual summits are one of the most successful ways to build your opt-in list, get new clients, drive people into a specific program and develop joint venture partnerships. These events, of course, encompass both telesummits on the phone and video summits presented online. They are usually produced by a host who assembles a group of experts on a related subject matter so enticing that people will immediately submit their name and email to gain access to the interviews. Every guest presenter involved co-promotes to his or her list and social media.

To get on the “summit circuit,” you need to find aligned summit hosts for whom your topic resonates; you will often need a great free online lead-generation offer; you must be willing to co-promote.

These are not easy to locate BEFORE they are booked solid with guest presenters, but watch for the ones that show up in your email box, as many of these hosts do one or more events each year. This will give you a head start on reaching out for the next one. Also put the word out to your friends and colleagues you are looking to get on summits. They may get invited and connect you with the host as well.

The Easy Way To Find Your Booking Opportunities

But what if I tell you there is an easy way to find ALL OF THESE. It’s called SpeakerTunity™.

SpeakerTunity™ provides three individual subscription services that monthly deliver to your desk direct contacts so you can book yourself for speaking engagements, radio shows and podcasts, and lastly, virtual summits across North America. It’s simple, easy, time-saving and inexpensive.

Want to try it without obligation? Just go to  SpeakerTunity.com/Free-Trials *
and you can enroll for one month free in any or all—SpeakerTunity™ Speaker Leads, SpeakerTunity Radio™ and SpeakerTunity Summits™.

(And if you would like further guidance on writing the critical materials that will get you booked, take a look at Get Booked Training)

 

*This is a referrer link. Social Buzz Club receives commission for your purchase or subscription.

Jackie is a leader in helping transformational leaders, authors, practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Companies have been providing PR campaigns, radio media tours and speaking engagements to support the growth and revenue of change-makers. Her clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Denise Linn, Arielle Ford, Hay House and more. Founder of www.Speakertunity.com, The Transformational Speaker Leads Tip Sheet, providing speakers with the direct contacts to book themselves on stages across North America. SpeakerTunity provides 60+ tips per month, taking all the research headaches out of locating speaking opportunities. You can also access her free guide 15 Ways to Find Transformational Speaking Engagements.

Speaking to Change the World

So, let’s say you are passionate about providing your hard-earned wisdom, knowledge and expertise to people who are eager to change –and they are just waiting for a transformational leader/author/expert like yourself to guide them.

It matters not whether you are offering a path to wealth, wellness, personal growth, spirituality, greater happiness, or growing a business around one’s passion—the best way to connect with people and grow your business is through public speaking. It’s also the most effective way to sell a book.

Speaking invites a relationship.

And in today’s world, that’s how people come to know, like and trust the individuals they wish to do business with. Yet, as you have probably seen many times, public speaking is the No. 1 fear of most people. But it’s not about being judged. It’s about serving and sharing.

Sharing what you know to help others overcome their limitations. Remember, people are less interested in the messenger than the message. So go proudly forth and present with confidence. People are waiting to hear you!

Learn more at our free webinar!

Join Jackie for a FREE live webinar January 26!

15 Easy Ways to Find Speaking Engagements

Speaker Success Tips & Tools

Here are a few things you should know to have the best chance at getting booked to speak:

You will need a benefit-driven “one-sheet” 

— one page that explains to the prospective booker why you would be a great fit for his/her audience. And though you are including your expertise, your credentials and your experience, what is going to grab them is “what will it do for the audience!” They want to know how it will move, change, motivate and activate the audience. This is a ‘what’s-in-it-for-me” world so focus on them—not you when you describe yourself and the presentation or workshop you offer.

Make sure you have a contemporary website

—horizontal, lots of images, few pictures—powerful and evocative. An old, out-of-date website will dim your prospects of getting booked.

The same is true of old photographs.

You create an immediate credibility gap if you walk in looking 10 years older than your images on your site and one-sheet. To build trust and authenticity, update your images (yes they can be slightly retouched, but not radically altered!)

Speaker bookers want to see video of you engaging with an audience.

At your earliest possible opportunity get some video of you presenting. Make sure it’s well lit, with good sound—not just a quickie from your smartphone. Static video of you talking to your community on YouTube won’t do. When you have this presentation video, provide a link along with the one-sheet when you offer yourself for an engagement.

Secure testimonials

—not from clients or students—but from OTHER PEOPLE WHO HAVE BOOKED YOU! Speaker bookers want to see what other people who have brought you on their stages have said. They want to know you have the approval and acclaim of those who have gone before them. That gives the booker assurance that you are a good choice.

Back of the Room

When you complete your presentation, it is likely many people will rush up to you with questions, conversations, and demands for your attention. How do you manage to sell your books and products when your attention is distracted?

Fortunately new technology has given you a simple answer. Your smartphone or digital device has become the modern day cash register. The Square, Paypal and others have developed an easy way to take credit card purchases with a swipe and a signature. So preload the prices (including any taxes) of your merchandise or your merchandise bundles (more than one product you often sell together), and then show either an assistant/friend or someone predesignated by the venue how to use this simple system while you are otherwise occupied.

By preloading the merchandise pricing, it takes the guesswork and mistakes out of the picture—and you get to be the star you are rather than a retail clerk. But don’t forget to bring a cash box, with change and smaller bills, as some people still do transactions the old-fashioned way!

Don’t start out looking to get on the biggest stages in town.

Get confident, refine your presentation, and test your enrollment skills at smaller gatherings of 20 to 40. Hone your skills, get comfortable, start the buzz.

Pro Tip
To get booked, you have to spend time engaged in the process of finding the right venues, connecting with bookers, providing your materials and then locking down the details. If you don’t have a speaker’s bureau or an assistant to book you, it’s all on you! Make sure you devote time to this task or your nascent speaking career will fade before it begins.

 

 

Jackie is a leader in helping transformational leaders, authors, practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Companies have been providing PR campaigns, radio media tours and speaking engagements to support the growth and revenue of change-makers. Her clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Denise Linn, Arielle Ford, Hay House and more. Founder of www.Speakertunity.com, The Transformational Speaker Leads Tip Sheet, providing speakers with the direct contacts to book themselves on stages across North America. SpeakerTunity provides 60+ tips per month, taking all the research headaches out of locating speaking opportunities. You can also access her free guide 15 Ways to Find Transformational Speaking Engagements.