6 Social Mistakes That Will Cost You!

6 Social Mistakes That Will Cost You!

Depending on who you talk to, social media is either the greatest thing since sliced bread or it’s the biggest waste of time imaginable! So why isn’t it working for everyone? Why do some people seem to hold the key to success while others are still struggling? The answer may surprise you!

Although there are many reasons why some people aren’t seeing results for their social media efforts, we’ve identified 6 common social mistakes that brands don’t even realize they are making. These will cost you BIG TIME!

1. Leaving Out a Key Piece

Have you ever worked a puzzle and found that the last piece wasn’t in the box? The end result is never as pretty as if you’d had the entire series of pieces working together to form a lovely image. Social media works in much the same way.

Very often businesses find once piece of their strategy distasteful or unfamiliar and so they decide not to do it. They are willing to do Facebook, but they won’t let people comment on their wall. They will open a Twitter account but they won’t share anyone else’s content. They want to ‘do social media’ but they aren’t willing to share anything of themselves online. These are all missing pieces to a very intricate and profitable puzzle.

Imagine trying to drive a car without oil. It might run for a bit but it won’t run well and it won’t run for long. Imagine baking a cake and refusing to use any type of sweetener. It might bake and your guests might take a bite but no one is going to ask for seconds!

Does this sound like what you’ve been experiencing with your social media strategy?

2. Trying to Do Too Much

There’s a very common phrase businesses use when they come to us to manage their social media strategies. Very often we hear, “I want to dominate the space!” Becoming the expert in your industry is an excellent goal! Becoming the only person to have a profile on every social site in existence is not!

Every social site doesn’t necessarily fit with the goals of every business. Some simply don’t support overall objectives and offer no real benefit for that individual client. If you’ve been spending time on sites that aren’t producing results for you then it’s time to reevaluate your strategy. Are your social sites getting you in front of your target audience? Are they offering you quality visibility? Are they helping you to be found in the search engines?

If your web traffic doesn’t reflect your efforts then you are throwing away valuable time and effort you could be using on more productive activities!

3. Thinking Too Small

Recently I received a call from someone who was interested in hiring my team. During the course of the conversation we followed each other on Twitter, friended each other on Facebook and connected on LinkedIn. We had a lovely conversation but ultimately we decided that they wanted a solution that we just couldn’t provide.

I had found some of the services they provided fairly intriguing so later that evening I was reviewing their website again. I decided to re-connect with them and inquire about retaining their services. Just a few hours after the call I found that I had been unfollowed and unfriended.

I decided to reach out online anyway and ask about one service in particular that they offered. They never responded. I imagine they decided that since they didn’t need one type of relationship with me that I could be of no further benefit to them. They ignored my communication. They lost a potential client. They lost someone who would have shared their content. They lost someone who may have referred further business to them. All because they were thinking too small. They didn’t consider the future benefit of a full scale business relationship with another entrepreneur.  They didn’t get what they initially wanted from me and so they moved on.  So did I.

4. Not Engaging In Conversations

Networking is all about building quality relationships with potential clients, partners and alliances and identifying mutually beneficial opportunities. Social networking is a two way street.

Using sites like Twitter and Facebook to blast your message to the masses is NOT an effective strategy. Identify people on each site that you would like to interact with. Reach out and say hello. Share their content. Engage them in conversation. See where this path of relationship building leads you!

If you own a business then chances are you already know how to network. Simply consider sites like Twitter, Facebook and Google+ tools that will allow you to network with far more people than you ever could at a physical event! Get out there and talk to someone! Listen to them too! Act on what you’ve learned and you might be surprised by what happens!

5. Ignoring Balance

Most entrepreneurs these days have had at least one social media class, attended one free social media webinar or read one or two free articles about social media strategies. They typically end up taking away one really good idea to implement.

The problem here is that one really good idea by itself is just that. It’s one really good idea. It isn’t a strategy. It isn’t a carefully crafted plan that is intended to produce the exact results you are looking for! The end result is a business that blogs three times a week but doesn’t promote their content effectively. It often also results in a business owner who chats endlessly online but doesn’t create content for their own business. In addition brands can end up using automation tools in a way that do more harm than good, using sites that don’t support their goals and connecting with large numbers of people who will never buy from them.

Too much of a good thing is never a good thing! Moderation and balance along with a complete understanding of how it all works together, go a long way towards producing quality results in a reasonable timeframe.

6. Believing You Already Know What Will Work

Of all the social mistakes you can make, this one can prove to be the worst.

  • Do you think you already know how to implement a successful social media marketing strategy?
  • Do you think you understand content marketing?
  • Do you believe that you already know where you need to be online?
  • Are you confident that you are already communicating in the right way with your target audience?
  • Then why aren’t you more successful?

No matter how far along you are in your marketing efforts, there is always more you can learn. Sometimes only a nugget of new information that you implement can make you thousands of dollars. Sometimes it’s simply a matter of doing something old in a new way.

There is an old quote that says, “If you always do what you’ve always done, you’ll always get what you’ve always got.”

Are you open to new ideas? Are you willing to admit that there could be a new way of doing things that could catapult your business to the next level? Are you willing to change your preconceived notions and let go of what you’ve been doing in return for bigger and better results? If you want to see changes then you’d better be ready to make changes!

By now you may have realized there are some holes in your social media marketing plan. If you haven’t been getting the desired results, consider the items above. Are you making any of these social mistakes? Is your strategy well rounded? Does it include content creation as well as promotion? Does your strategy involve actually meeting new people online and having conversations? Do you have a strategy at all or are you just moving through the tasks?

Once you’ve identified the areas where you are challenged, the picture becomes much more clear and you can begin to identify ways to make your social media strategy complete. Results are sure to follow and soon you’ll have an endless supply of new contacts, new partnerships and new business!

Janice Clark is the owner & CEO of BizMSolutions. BizMSolutions is a a full service virtual solutions provider & social strategy firm. They specialize in assisting the small to medium sized business owner who needs virtual solutions for their business. Her team of experienced virtual assistants include marketing VAs, copywriters, graphic designers, web designers, Public Relations professionals & more. Together they help businesses across the globe leverage their social media efforts in order to increase their social and financial net worth. Click here for more information about the services provided by Janice and her team - http://www.bizmsolutions.com

How To Make 6-Figure Revenue with Local Facebook Marketing

Social Buzz Club presents Facebook Marketer Nick UnsworthNick Unsworth Facebook Marketing

We’re really excited to have social media Super Star Nick Unsworth on a Facebook Marketing training webinar (replay below)!

He’s sharing how he started from scratch and built a 6-figure local marketing business with over 100 clients in his first 90 days.  Since then, he has turned it into a 7 figure business and was just acquired by a large digital marketing company…all of this happened within TWO years!

During this training webinar, he will tell you exactly how he did it and how you can too.

PLUS, he shares how he is generating a tangible ROI on his Facebook marketing for his company and for his clients.  He’ll also teach you how to attract 5 figure contracts and exactly how to fulfill the orders.

Also on the live training webinar… (replay below)

  • Nick was able to start from scratch and create a 6-figure local marketing company in 90 days.
  • Learn specific tactics on how to easily get dozens of local business clients
  • 3 Simple ways to monetize Facebook marketing for you AND your clients
  • How to build your brand so that you attract 5 & 6 figure contracts

Check Out Review Engine ROI 

Click this link to access the system for yourself. You can watch the 4 videos or skip to video 4 for a summary and purchase link.

 If you want to resell his system, click here 

See the Social Buzz Club Reviews 

Because of this system, we have generated a bunch of great reviews. See for yourself and write a review.

Note: You have to approve the app before it will take your review. So write it on a notepad doc and copy and paste it in case it makes you do it again.

 

 

Coach Laura is a Social Media and Marketing Strategist, Master Leadership Coach, Certified Hypnotherapist, and co-founder of Social Buzz Club. She specializes helping businesses create more profit and connections, while improving their brand perception.

Pinterest for Business Exposure

How To Use Pinterest for BusinessSocial media influencer, Kim Garst, gave a fabulous training for our Social Buzz U chock full of Pinterest tips for business. Here are some of the highlights she shared:

What is Pinterest? 

Pinterest is a social network that allows you to organize and share almost anything you find on the web. Since it is imaged based sharing, you create virtual bulletin boards (or pin boards) by topic. Then you pin images from pages online that contain information related to your bulletin board topics. Topics or themes can include everything to personal interest areas like weddings, decorating ideas, exercise, fitness tips, recipes, to business interests.

Tip: Browse others pin boards created by others to find pins for your boards.  Continue reading

Coach Laura is a Social Media and Marketing Strategist, Master Leadership Coach, Certified Hypnotherapist, and co-founder of Social Buzz Club. She specializes helping businesses create more profit and connections, while improving their brand perception.

7 Things Brands Should Know About New Facebook Timeline

Facebook’s new Timeline design changes the way brands can interact with consumers, and Facebook users with each other; what you need to know to make the most of it

Today, Facebook will announce the new Timeline Design roll-out for brands platform-wide that will take place on March 30th. You have the option to preview the design and upgrade early if you choose. What you need to know is that the current look will be replaced by the Timeline view you see on your current personal profiles.

How you need to prepare:

1.) Your current images, whether or not they are just your logo or you have a longer image, must be adjusted. Logo size is square no more than 180 x 180 pixels.

2.) The “cover photo” is a maximum 851 x 399 pixels. Please be advised, though, of the Facebookcover page guidelines. Cover images may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our web site”
  • Contact information, such as web address, e-mail, mailing address or other information intended for your page’s “About” section
  • References to user interface elements, such as “Like” or “Share,” or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

All cover images are public, which means anyone visiting your page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.

3.) Apps and custom pages now move to under the profile picture. You can show a maximum number of 12 apps.

Like before, you can move the “apps” and custom tabs around to highlight ones you would like shown; photos and Likes cannot be moved. To move the custom tabs, hover your mouse over the upper corner of the app or custom tab, click the pencil and then click “swap this with” and the app or page moves to that spot.

The unfortunate part is that you cannot select a “default landing tab” as before, so if you created a fancy welcome page or another kind of custom page, you’re out of luck unless someone actually clicks on it.

4.) You can make a certain post “stick” by “pinning” it to the top of your page; “pinned” posts stay up for seven days.

5.) Your admin panel has moved to the upper right side of the page. From there you can manage most of the page functionality you had before. Selecting admins, adding apps, etc.

6.) A GREAT addition is the ability for your fans to private message the brand and the brand to be able to respond to the fan. Before, if a fan asked a question and you wanted to respond privately, you had to do so through a personal profile. Now you can respond as the brand, which will help with customer service.

7.) You can play with the design until you’re ready to publish it or until March 30, because at that point, the page will be live on the new design.

You can see some of the new cover design with brands such as Coca-Cola here.

What do you think of the new Facebook Design for brands?

Post first appeared on GenConnect 

 

Rolling with the rollout…

Whether you like it or not, the new Facebook Timeline is being rolled out.

If you activate it now, you can make the adjustments to your Facebook account content so that what you want to be seen is visible and you can hide or delete that which you don’t.

In the video below, you will learn how to get access to your timeline using the instructions available at Business Insider’s blog. This step by step set of instructions needs a little extra info like, to do the first step of “Creating a Facebook App,” you need to go to developers area. Don’t worry you don’t really need to be a developer to do this.  Simply use this link and follow the instructions above: https://developers.facebook.com/apps  Continue reading

Coach Laura is a Social Media and Marketing Strategist, Master Leadership Coach, Certified Hypnotherapist, and co-founder of Social Buzz Club. She specializes helping businesses create more profit and connections, while improving their brand perception.