Extra! Extra! We can’t stress this enough!
Whether you’re writing a blog post, an article, a display ad, a landing page, or any marketing copy for that matter, the headline is one of the most important factors in marketing, and also the factor most business overlook.
Too many times, headlines are tacked on as an afterthought—something to stick on top after we’ve written the piece—when in fact, it should be the part we labor on the hardest, because it accomplishes the most important task… capturing your reader’s attention long enough to compel him to read further. Continue reading