Extra! Extra! We can’t stress this enough!
Whether you’re writing a blog post, an article, a display ad, a landing page, or any marketing copy for that matter, the headline is one of the most important factors in marketing, and also the factor most business overlook.
Too many times, headlines are tacked on as an afterthought—something to stick on top after we’ve written the piece—when in fact, it should be the part we labor on the hardest, because it accomplishes the most important task… capturing your reader’s attention long enough to compel him to read further. Continue reading
An experienced copywriter, Apryl specializes in web copy and content strategies and was personally trained in white paper writing by Michael Stelzner as his apprentice. She shares her marketing expertise through seminars, workshops and her blog.
Apryl is also a Certified Social Media Marketing Strategist, helping businesses with direct coaching, packages for development of social platforms, content strategies and marketing plans that bridge the gap between traditional and social media marketing.