The Main Purpose of a Blog: List Building

One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again.

According to a Maria Veloso, author of “Web Copy That Sells” if you don’t add clients to a list after a sale you are leaving 90%+ of the potential income you can earn over the lifetime of that client on the table.

The way to entice users to sign up for your list is to give them a valuable and free offering, such as a multi-part email course, a free report or video about your service, or even a coupon.

There are several ways of setting up your blog to collect email addresses. One option is to use a “squeeze page,” where potential customers are directed before they can enter your site.

squeeze-page

Above is an example of a squeeze page. You can use such a page as part of your promotion and you can create multiple versions.

problogger

There are many other ways to capture an email address. An effective way is placing the call to action right at the top of the page, as is done on the Problogger site.

signup-form

Another way of collecting email addresses is with a signup form, which appears to the right of your content on pages and blog posts.

bottom-of-blog-signup

An effective way of capturing email addresses is with a capture form at the bottom of a page or post.

lightbox-hover

The lightbox hover is a great way to present an offer, get people to sign up, etc. Sites that make use of this feature will let you load their page which you will view for a few seconds, then the lightbox hover will appear. The lightbox is designed so you can quickly dismiss it with a click as you can with the hover above, by clicking on the small “x” at the top right corner. This will allow you to access the content.

 

My name is Nathan Segal and I have been working as a Freelance Writer for 16 years. In that time, I have written 816 articles and published seven books. My articles been published in many popular magazines, including: CE Tips (Consumer Electronics), Computer Graphics World, Database Journal, Mac Design, Photoshop User, Rangefinder, Smart Computing, The Computer Paper, Streaming Media World and Windows Expert. I worked as an Associate Editor at WebReference.com for five years. I also wrote several feature columns on 3D and video tutorials. I was the sole columnist at StreamingMediaWorld.com and wrote 111 articles over a 16-month period. Some of my books are The Photoshop Companion, How to Speed up Your Computer: In 30 Minutes or Less, Professional Photographic MS Word Templates and The Corel PHOTO-PAINT X4 Insider. http://nathansegal.info/
  • Belen Jorosa

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