Generate Leads to Get Booked as a Speaker

As a speaker, you want to get your message out to the world but often speakers are not sure where to find strong leads. One of the best ways is to draw on your existing network.

And yes, you have already heard how important it is to ask for referrals before but the majority of people do not know HOW to ask in a way that gets results.

Strategy First

Let’s map out a strategy for you to get more speaking gigs.

Preparing to Ask

  1. You need to be succinct in your asking. I can’t even tell you how many times someone has emailed me asking for connections and that email was 3-10 paragraphs long. Whether you are reaching out to people like me who are powerful influencers or people in your circle, we are all busy. You need to get straight to the point!
  2. You need to be specific in your asking. Most people tell me their life story and then ask for a referral. Or they give me general statements like “I speak to entrepreneurs on how to de-clutter. Who do you know?”

As You Ask

When doing your ‘ask’ you need to tell me:

  1. WHO your market is, specifically. Of course you are very talented and can most likely speak to various groups but it is far easier to get leads if you say “sales representatives in the insurance industry” instead of “sales people.” The former example, gives an instant snapshot in the reader’s mind so they can make connections.
  2. WHAT you do for them – problem and solution. The key is to make it real world and not general things like “I help them feel healthy.” How about something like “I help new moms to re-balance their hormones and get back to a healthy weight.”
  3. WHO your perfect connections would be.

An Effective “Ask”

A great example of an effective “ask” is my friend and colleague, Tina Dietz. Now, she wasn’t asking me for bookings but I wanted to share this example so you can see how specific and targeted she was.  Here is what she emailed me:

“Hi Cindy, I am reaching out ask for some connections. I work with authors. They are missing out on a huge market of people who love to listen to audio. I help them to put their books on audio so they can increase their reach and impact. Who do you know that are book coaches that you can connect me with?”

It is a great “ask” because book coaches help their clients create their books and then they can refer them to Tina to get those books on audio. I gave her four referrals right away. She made it easy for me.

If we were to alter this to get bookings instead of clients, here would be her ask:

“Hi Cindy, I am reaching out to ask for some connections. I work with authors. They are missing out a huge market of people who love to listen to audio. I help them to put their books on audio so they can increase their reach and impact. Who do you know that are book coaches that host conferences who you can connect me with?”

Your turn!

Right now, create a short one paragraph “ask” that includes your who you work with, what you do for them and who is a good connection. Then email five people you know that may have connections.

Shine on!

Speaking to Change the World

So, let’s say you are passionate about providing your hard-earned wisdom, knowledge and expertise to people who are eager to change –and they are just waiting for a transformational leader/author/expert like yourself to guide them.

It matters not whether you are offering a path to wealth, wellness, personal growth, spirituality, greater happiness, or growing a business around one’s passion—the best way to connect with people and grow your business is through public speaking. It’s also the most effective way to sell a book.

Speaking invites a relationship.

And in today’s world, that’s how people come to know, like and trust the individuals they wish to do business with. Yet, as you have probably seen many times, public speaking is the No. 1 fear of most people. But it’s not about being judged. It’s about serving and sharing.

Sharing what you know to help others overcome their limitations. Remember, people are less interested in the messenger than the message. So go proudly forth and present with confidence. People are waiting to hear you!

Learn more at our free webinar!

Join Jackie for a FREE live webinar January 26!

15 Easy Ways to Find Speaking Engagements

Speaker Success Tips & Tools

Here are a few things you should know to have the best chance at getting booked to speak:

You will need a benefit-driven “one-sheet” 

— one page that explains to the prospective booker why you would be a great fit for his/her audience. And though you are including your expertise, your credentials and your experience, what is going to grab them is “what will it do for the audience!” They want to know how it will move, change, motivate and activate the audience. This is a ‘what’s-in-it-for-me” world so focus on them—not you when you describe yourself and the presentation or workshop you offer.

Make sure you have a contemporary website

—horizontal, lots of images, few pictures—powerful and evocative. An old, out-of-date website will dim your prospects of getting booked.

The same is true of old photographs.

You create an immediate credibility gap if you walk in looking 10 years older than your images on your site and one-sheet. To build trust and authenticity, update your images (yes they can be slightly retouched, but not radically altered!)

Speaker bookers want to see video of you engaging with an audience.

At your earliest possible opportunity get some video of you presenting. Make sure it’s well lit, with good sound—not just a quickie from your smartphone. Static video of you talking to your community on YouTube won’t do. When you have this presentation video, provide a link along with the one-sheet when you offer yourself for an engagement.

Secure testimonials

—not from clients or students—but from OTHER PEOPLE WHO HAVE BOOKED YOU! Speaker bookers want to see what other people who have brought you on their stages have said. They want to know you have the approval and acclaim of those who have gone before them. That gives the booker assurance that you are a good choice.

Back of the Room

When you complete your presentation, it is likely many people will rush up to you with questions, conversations, and demands for your attention. How do you manage to sell your books and products when your attention is distracted?

Fortunately new technology has given you a simple answer. Your smartphone or digital device has become the modern day cash register. The Square, Paypal and others have developed an easy way to take credit card purchases with a swipe and a signature. So preload the prices (including any taxes) of your merchandise or your merchandise bundles (more than one product you often sell together), and then show either an assistant/friend or someone predesignated by the venue how to use this simple system while you are otherwise occupied.

By preloading the merchandise pricing, it takes the guesswork and mistakes out of the picture—and you get to be the star you are rather than a retail clerk. But don’t forget to bring a cash box, with change and smaller bills, as some people still do transactions the old-fashioned way!

Don’t start out looking to get on the biggest stages in town.

Get confident, refine your presentation, and test your enrollment skills at smaller gatherings of 20 to 40. Hone your skills, get comfortable, start the buzz.

Pro Tip
To get booked, you have to spend time engaged in the process of finding the right venues, connecting with bookers, providing your materials and then locking down the details. If you don’t have a speaker’s bureau or an assistant to book you, it’s all on you! Make sure you devote time to this task or your nascent speaking career will fade before it begins.

 

 

Jackie is a leader in helping transformational leaders, authors, practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Companies have been providing PR campaigns, radio media tours and speaking engagements to support the growth and revenue of change-makers. Her clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Denise Linn, Arielle Ford, Hay House and more. Founder of www.Speakertunity.com, The Transformational Speaker Leads Tip Sheet, providing speakers with the direct contacts to book themselves on stages across North America. SpeakerTunity provides 60+ tips per month, taking all the research headaches out of locating speaking opportunities. You can also access her free guide 15 Ways to Find Transformational Speaking Engagements.

How To Profit Through Speaking

tonyahofmannI run into people all the time who have the same questions:

  • Can I really be a speaker?
  • How do I perfect my presentation skills?
  • Can I really make money as a speaker?

So, here are the answers for so many of you: YES!!!

The Bottom Quarter of Your Audience

Anyone … I mean ANYONE, can be a speaker. If you really have a desire to help people and to change their lives, businesses, families, health or whatever, then you can be a speaker. Get over that you want to be like Tony Robbins or Oprah Winfrey and just be yourself. In all scenarios when you speak, there will be about 25% of the people who automatically don’t understand you, don’t get you, and just don’t like you. STOP focusing on that bottom percentage because in reality … YOU don’t like them either!

The Cream of the Crop Audience Portion

This was so hard for me to get over because I was so focused on getting everyone to like me that I completely missed the point: the top 25% of the people LOVE you! They love everything you say; they “get” you; they adore you … focus on them!

 

The Gold is in the Middle!

Now, what most people do is they ignore the left over … the 50% who haven’t decided or need more information or time to decide which camp they want to jump into. So, bring those people into your data base, social media and keep the conversation going until they decide to opt-out and go away or buy from you. By the way, never look at who opts-out! Focus on the positive and the amazing people who are your community and want to be a part of your community.

Connection Over Perfection

Please stop trying to perfect your presentation skills and, rather, just get really good at connecting with the audience. If you have a perfect presentation and get a standing ovation, then you messed up! Yep, If I get an audience who jumps on their feet, I know I didn’t connect with them enough. I want them, rather, in their thoughts, filling out forms and I want them running over to me to create momentum in their lives. Not to buy a book because they think I’m “awesome” but because they know I can help them make a huge impact in their business and help them go out and change lots of lives. So, stop perfecting and just start changing lives with your words. Get used to tweaking and improving but never, ever, to perfecting.

Speaking to Sell

To make money as a speaker these days is different than it was ten years ago. Now, speaking is just part of your marketing for your business. There is some philanthropic speaking where you just give back but, for the most part, you are looking at driving those in the audience to something they can buy into. In reality, there is no way in thirty to sixty minutes on stage you can change those people’s lives forever. They MUST go further with you which means your sales offer. So, yes, six and seven figures a year is not only reasonable but a must to really make an impact and change lots of people’s lives with your message.

-CEO & founder of the Public Speakers Association & Career Speaker Academy -Globally Sought After Speaker -Host of Tonya Hofmann’s Fabulous TV Show -Best Selling Author of 6 Books -Winner: International eWomenNetwork ‘08 Business Matchmaker of the Year -Winner: 2015 Females are Fabulous Award -Finalist 2015 Central Texas Women of Influence -Winner: 2015 The Sip & Chat Movement Empowerment Award for Best Speaker -Cover of in the Podium Monthly Magazine Feb 2016 -Cover of the National Speakers Association/CAPS April 2015 magazine “Speaking of Impact” w/ Featured Article -Cover of the “Be the Boss” Magazine February 2015 with Featured Article -Cover of the “America Let’s Talk” Magazine June 2015 with Article and on the “America Let’s Talk” Houston TV Show

One Secret to Getting a Standing Ovation

I’ve been coaching public speaking for twenty years.

In this time, coaching everyone from entrepreneurs to CEOs to national high school speech champions… and with graduate degrees in both communications and theater, I’ve learned a thing or two about speaking.

One Secret to Getting a Standing Ovation Social Buzz ClubMostly that… it’s not as hard as you think it is.

That’s not to convey that it’s easy. In fact, the biggest mistake that anyone makes around public speaking is the belief that they naturally should be good at it, because they know how to speak in everyday life. In fact, public speaking is both an art and a science. This means that it’s a learnable skill – just like any other.

The bad news? There’s a lot to learn. And it takes time. Even more, you have to actually integrate this learning into your skill set; it’s not just a matter of knowing what to do.

The good news? Anyone can learn to be a powerhouse speaker.

[info]Check out the SocialBuzzU webinar How To Get a Standing Ovation where I go into the 5 elements you need to be a confident rockstar speaker.[/info]  Continue reading