VISIBILTY: The Key to Attracting New Clients and Changing More Lives

If you are looking at your bank account or your thinning client list, and wondering where it all went, it’s because you don’t have enough visibility.

If people don’t know about you, they can’t become your raving fans and enthusiastic ever-buying clients.

The Field of Dreams ‘build-it-and-they-will-come” ethos is the curse of the entrepreneur. Much as we love what we have created and what we offer, people must discover us in order to have a thriving business and continuing revenue. And that takes going where they are, not waiting for them to come to us.

Today, the fastest and most effective way to create the massive visibility that drives a heart-based transformational business is through speaking, radio shows/podcasts and virtual summits.

If you offer people processes, steps, products or resources that improve their personal and/or professional enrichment, then you need to be in these places where people can connect with you and your message.

Finding them and getting booked are among the things that leaders often dislike, resist or don’t find the time for. But once you develop some simple steps and get into the swing of being your own best advocate, you’ll enjoy a steady stream of appearances that will invite you back time after time!

Here are some suggestions to get you started:

Speaking Engagements

The first step is this process is to actually commit time to locating opportunities and pitching the bookers. Block at least three hours each week in your calendar just for this purpose. If you can’t do the time, you can’t earn the dime!

Identify at least three different topics on which you can speak. They could be derivations of the same one for different audiences or three entirely different subjects that all lead to what you are marketing. This gives bookers flexibility and you more chances to get a “yes.”

If you are concerned about your presentation skills, you have three paths…start testing your primary signature talk locally on small audiences, working to perfect it. Join a local Toastmasters chapter where you can safely learn and grow into a speaker within a welcoming community, or lastly get connected with one of the brilliant speaker trainings around. You can find a great list at on the Speakertunity resources page. This may be a little more costly, but it’s the quickest path to proficiency

Create a stellar Speaker One-Sheet. This document features your profile, photo, testimonials and brief descriptions of your presentations, packaged in an attractive manner. When you include it in an email to a speaker booker, it gives them a capsule summary of why you would be great for his/her audience

Now you want to get out in the world. Some obvious—but often overlooked—ways to find engagements are to ask your friends and your clients if they belong to or know of organizations that might like to have you present. Explore local chambers of commerce, women’s groups, service organizations, Unity or Centers for Spiritual Living, networking groups. Most of these are easy to find on Google by typing the organization + your city.

If you wish to be doing conferences, check around in your industry, or once again, Google! Lastly, there is a website called Events in America you can explore for aligned events.

You can also create your own events, pair up with other leaders in your field to host joint events, or, lastly, negotiate with people you know who are already hosting their own events. Sometimes, you may be able to get free stage time, sometimes you may need to pay for it, you may also split your revenue with the organizer and lastly, you might propose a stage swap—where each of you speaks on each other’s stage.

Radio Shows and Podcasts

Today, there is a vast array of audio possibilities. With the advent of internet radio and more recently, the explosion of podcasts, there’s almost an infinite number. And the latter two options bring highly targeted audiences interested in the hosts’ subject matter so you can zero in with impact, where with most broadcast, you may not know on whom your message will land.

So first, you will want to put together a great 1 to 1.5 page pitch letter, which makes you sound irresistible! You’ll want to tell the host or producer exactly how you will impact the audience—what solution you bring: how it will help them change, heal or move forward in life more successfully.

To find these opportunities:

  • Discover broadcast opportunities by searching online for radio stations and local shows in your market. But if the website doesn’t give you names of producers (which are often different that then host in the broadcast world), then pick up the phone and call the station.
  • For internet, you can search by subject matter or go to selected radio networks. Some networks focus on a specific genre, such as health or business, but others have different “channels” where you can find shows covering your topic area.
  • With podcasts, the easiest to access are iTunes and iHeartRadio, where you can track down the show in your genre by subject matter. From there you can often find a link to the host’s website where you can either secure an email or submit via online form. You may also see podcasts your colleagues are appearing on when the promotional posts show up in your email box or on social media. Follow up with those.

Virtual Summits

Virtual summits are one of the most successful ways to build your opt-in list, get new clients, drive people into a specific program and develop joint venture partnerships. These events, of course, encompass both telesummits on the phone and video summits presented online. They are usually produced by a host who assembles a group of experts on a related subject matter so enticing that people will immediately submit their name and email to gain access to the interviews. Every guest presenter involved co-promotes to his or her list and social media.

To get on the “summit circuit,” you need to find aligned summit hosts for whom your topic resonates; you will often need a great free online lead-generation offer; you must be willing to co-promote.

These are not easy to locate BEFORE they are booked solid with guest presenters, but watch for the ones that show up in your email box, as many of these hosts do one or more events each year. This will give you a head start on reaching out for the next one. Also put the word out to your friends and colleagues you are looking to get on summits. They may get invited and connect you with the host as well.

The Easy Way To Find Your Booking Opportunities

But what if I tell you there is an easy way to find ALL OF THESE. It’s called SpeakerTunity™.

SpeakerTunity™ provides three individual subscription services that monthly deliver to your desk direct contacts so you can book yourself for speaking engagements, radio shows and podcasts, and lastly, virtual summits across North America. It’s simple, easy, time-saving and inexpensive.

Want to try it without obligation? Just go to  SpeakerTunity.com/Free-Trials *
and you can enroll for one month free in any or all—SpeakerTunity™ Speaker Leads, SpeakerTunity Radio™ and SpeakerTunity Summits™.

(And if you would like further guidance on writing the critical materials that will get you booked, take a look at Get Booked Training)

 

*This is a referrer link. Social Buzz Club receives commission for your purchase or subscription.

Jackie is a leader in helping transformational leaders, authors, practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Companies have been providing PR campaigns, radio media tours and speaking engagements to support the growth and revenue of change-makers. Her clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Denise Linn, Arielle Ford, Hay House and more. Founder of www.Speakertunity.com, The Transformational Speaker Leads Tip Sheet, providing speakers with the direct contacts to book themselves on stages across North America. SpeakerTunity provides 60+ tips per month, taking all the research headaches out of locating speaking opportunities. You can also access her free guide 15 Ways to Find Transformational Speaking Engagements.

Reasons To Be Interviewed on the Radio

dachingerIn my experience it is great to be on radio.

I am known on both sides of the microphone. I host a high-end, award-winning, syndicated radio show and am also interviewed as a guest sometimes several times each week, as a Success or Media Expert.

Radio Host and Guest

I started out only as a radio host and now, years later, my broadcast program is syndicated on sixty six stations. I really enjoy interviewing people and I have spoken with many authors on my show, which means I’ve spent a tremendous amount of time reading each interview guest’s book before featuring them on Dare to Dream Radio.

Author

I have written multiple books and I’m interviewed flushing out questions which include very important points so you can promote everything you do and be the best at stimulating book sales and being interviewed.

Being an author myself who’s been both interviewed, and interviews other authors, I am keenly aware of how they present themselves and the impact their interview skills make.

Books and Radio Opening Career Doors

I wrote my first book and started being invited onto programs as a guest expert. I wrote a second book, both international bestsellers, and more stations, magazine and broadcast hosts wanted to interview me. I initially began the interview merely for book promotion, however a lovely surprise occurred, and I don’t know how to emphasize this enough – that it’s changed my life in the best possible ways. I didn’t have any foreshadowing that writing books and opening the door to appearing on media would ultimately charge my career path and truly opened doors for me to speak on stages and teach classes globally and become known in this niche media field.

Although I am still writing books, years after my books were released I am still called to Teleseminars; to be interviewed; to appear on radio shows; and I love when I share the information and my messages that started in my books on a big platform and to audiences worldwide.

Want to learn about How to Use Radio Interviews to Build Your Business?
Join Debbi for a free live webinar on April 28! “Mastering Radio Interviews for a Radical Platform & Profitable Business”

Register here!

Media Opportunities Abound for You, Too!

In 2015, Nielsen ratings wrote: “Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each. The younger generation also listens to a lot! Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions.”

This, too, is available for you. It depends on how far you want to take it and how much you are willing to put into it. When people put some attention and energy on media, that’s all it takes to get it started and begin opening doors. The exposure and the breakthrough of what’s possible is why we are having this conversation about the next level which is media and, specifically, radio. Being a quite comfortable radio host does not equal a quite comfortable radio interview featured guest. It is a whole new set of skills to switch to the other side of the microphone and be the one being interviewed.

When you’re ready to be coached and interviewed on radio or take a book you’ve written to bestseller status it is time to up your game through a guaranteed best-selling book launch.

DEBBI DACHINGER hosts a cutting-edge talk radio show about success, “DARE TO DREAM” syndicated on 66 stations; is a popular media guest and speaker; a keynote at high level national events; an international best-selling author; and sought-after media coach. Debbi runs the Bestseller Launch Program taking self-published authors to bestselling book status. Debbi also runs Radio Mastery Training for entrepreneurs, speakers and authors ready to accelerate their skills in messaging on the radio; her clients become savvy, successful and superb while on air. She is a certified Dream Coach. http://MyBestsellerBook.com

How To Profit Through Speaking

tonyahofmannI run into people all the time who have the same questions:

  • Can I really be a speaker?
  • How do I perfect my presentation skills?
  • Can I really make money as a speaker?

So, here are the answers for so many of you: YES!!!

The Bottom Quarter of Your Audience

Anyone … I mean ANYONE, can be a speaker. If you really have a desire to help people and to change their lives, businesses, families, health or whatever, then you can be a speaker. Get over that you want to be like Tony Robbins or Oprah Winfrey and just be yourself. In all scenarios when you speak, there will be about 25% of the people who automatically don’t understand you, don’t get you, and just don’t like you. STOP focusing on that bottom percentage because in reality … YOU don’t like them either!

The Cream of the Crop Audience Portion

This was so hard for me to get over because I was so focused on getting everyone to like me that I completely missed the point: the top 25% of the people LOVE you! They love everything you say; they “get” you; they adore you … focus on them!

 

The Gold is in the Middle!

Now, what most people do is they ignore the left over … the 50% who haven’t decided or need more information or time to decide which camp they want to jump into. So, bring those people into your data base, social media and keep the conversation going until they decide to opt-out and go away or buy from you. By the way, never look at who opts-out! Focus on the positive and the amazing people who are your community and want to be a part of your community.

Connection Over Perfection

Please stop trying to perfect your presentation skills and, rather, just get really good at connecting with the audience. If you have a perfect presentation and get a standing ovation, then you messed up! Yep, If I get an audience who jumps on their feet, I know I didn’t connect with them enough. I want them, rather, in their thoughts, filling out forms and I want them running over to me to create momentum in their lives. Not to buy a book because they think I’m “awesome” but because they know I can help them make a huge impact in their business and help them go out and change lots of lives. So, stop perfecting and just start changing lives with your words. Get used to tweaking and improving but never, ever, to perfecting.

Speaking to Sell

To make money as a speaker these days is different than it was ten years ago. Now, speaking is just part of your marketing for your business. There is some philanthropic speaking where you just give back but, for the most part, you are looking at driving those in the audience to something they can buy into. In reality, there is no way in thirty to sixty minutes on stage you can change those people’s lives forever. They MUST go further with you which means your sales offer. So, yes, six and seven figures a year is not only reasonable but a must to really make an impact and change lots of people’s lives with your message.

-CEO & founder of the Public Speakers Association & Career Speaker Academy -Globally Sought After Speaker -Host of Tonya Hofmann’s Fabulous TV Show -Best Selling Author of 6 Books -Winner: International eWomenNetwork ‘08 Business Matchmaker of the Year -Winner: 2015 Females are Fabulous Award -Finalist 2015 Central Texas Women of Influence -Winner: 2015 The Sip & Chat Movement Empowerment Award for Best Speaker -Cover of in the Podium Monthly Magazine Feb 2016 -Cover of the National Speakers Association/CAPS April 2015 magazine “Speaking of Impact” w/ Featured Article -Cover of the “Be the Boss” Magazine February 2015 with Featured Article -Cover of the “America Let’s Talk” Magazine June 2015 with Article and on the “America Let’s Talk” Houston TV Show

10 Personal Branding Tips For Making A Big Change

Gail's bestselling book - "30 Days to Social Media Success"

Gail’s bestselling book – “30 Days to Social Media Success”

We’ve all laughed about how someone’s driver’s license, passport photo or employee ID snapshot doesn’t look at all like that person, or whose business card photo is at least twenty years younger than they are!

It’s funny because the picture is out of sync with the reality. But having your brand match your business is no laughing matter.

What happens when you go from being an established, well-known professional in one field to creating a new company in a very different type of business?  How do you take the best of one world and carry over those benefits to a new identity? And how do you get people who know you in one role to see and trust your proficiency when you decide to change what you do?  Continue reading

Gail Z. Martin owns DreamSpinner Communications and consults with professionals and businesses in the U.S. and Canada on strategic social media. Gail has an MBA in marketing and over 25 years of corporate and non-profit experience at senior executive levels. She is the author of three bestselling books on new media marketing: 30 Days to Social Media Success, 30 Days to Online PR and Marketing Success and 30 Days to Virtual Productivity Success (Career Press). 30 Days to Social Media Success made TheWashingtonPost.com’s Top 5 Business books, was chosen by Fed-Ex Office and Office Max to be among a handful of books featured in-store, and has been mentioned in media including Inc., The Wall Street Journal, Worth, and Fox Business News. Find her online at www.DreamSpinnerCommunications.com, on Twitter @GailMartinPR and blogs at BigDreamsAndHardWork.com or on email: Gail@DreamSpinnerCommunications.com

Build Authority for Your Brand by Writing a Book

One of the fastest ways to build authority for your brand is by writing a book.

A book gives you instant credibility in the business world. A book can be used in many ways, including: print, a PDF (Portable Document Format), or as a Kindle book.

You can use the book to make money but a better approach is to create the book for the Kindle format, create multiple calls to action within the text and give your book away for free.

This allows you to use your book as a lead generator to help you build your list, which should be your number one objective. Once you have a list of hungry customers who like and trust you, you can sell to them over and over again for years to come.

Millionaire author Gerry Robert created a book and used it as a lead generator. When I found it some years ago it was in a free PDF which I downloaded. I later discovered it was also available as a print version which you could buy, too.

 Continue reading

My name is Nathan Segal and I have been working as a Freelance Writer for 16 years. In that time, I have written 816 articles and published seven books. My articles been published in many popular magazines, including: CE Tips (Consumer Electronics), Computer Graphics World, Database Journal, Mac Design, Photoshop User, Rangefinder, Smart Computing, The Computer Paper, Streaming Media World and Windows Expert. I worked as an Associate Editor at WebReference.com for five years. I also wrote several feature columns on 3D and video tutorials. I was the sole columnist at StreamingMediaWorld.com and wrote 111 articles over a 16-month period. Some of my books are The Photoshop Companion, How to Speed up Your Computer: In 30 Minutes or Less, Professional Photographic MS Word Templates and The Corel PHOTO-PAINT X4 Insider. http://nathansegal.info/