Get out of average-joe thinking. Twitter for small business is CRITICAL.
Did you know that despite some ‘common wisdom’ to the contrary, it is actually possible to sell your products and services directly through marketing on twitter?
Perhaps by using the phrase ‘common wisdom’ you understand what I think of the idea that you can’t, or shouldn’t, market your small business and sell your products and services on twitter. There is no such thing as ‘common wisdom’… Well, not much of any value anyway. Most things that the majority of people think fit into that category is more like a ‘common mediocre idea’ – far from ‘wisdom’.
The reason I take this position is if close to 98% (probably even more) of all the people in the world do not have the money or business success that they desire, then how can the ‘common wisdom’ they all believe in and follow bring success to you?
In order to be successful, you must begin to think outside the box. You have to look at what the ‘average’ small business person or entrepreneur is doing and do something different. If you do the same thing, you’ll get what they are getting… and I doubt that’s why you went into business… is it?
So, when it comes to marketing on twitter for small business, you have to look to the people that are really building success. There are some major ones too… for example, Gary Vaynerchuk (Twitter handle: GaryVee) – he has used marketing on twitter as an extremely powerful piece of his overall marketing strategy – and over the course of the last 4-5 years, he has built a HUGE platform. His twitter followers RAVE about him, and watch his tweets carefully – you should too. You can get lots of ideas from someone who has figured out how to make it work for them.
And, if you are interested in learning more about how to use twitter for small business marketing, then you’ll want to check out this twitter guide – it’s a free webinar that covers everything from WHY you need to be on Twitter to WHAT, exactly, you should tweet about. Even more importantly it starts to get into the twitter tools that are so essential to building success on Twitter. Without them, you many find that marketing on Twitter is really, really hard.
So, here’s the link again (it’s on a sister site to this one) –Twitter Guide – go on and check it out. You’ll be VERY glad you did (what I figured out about marketing on twitter got me a 1231% increase in sales over a 4 week period of time… it WORKS.) And, here’s a post where you can find some more keys to successful marketing on twitter.