Video marketing, as you know, can be extremely effective – and fun!
If you’ve ever had a hankering to be a movie star, this is your chance! Make your own mini-movies to market your magic, and see how far you can go!
Marketing maven, Amy Porterfield, shares her inside tips for successful video marketing from working with some of the heaviest-hitters on the internet.
Here are ten ideas to help you get off to a creative & ingenious start with your video marketing:
Tell people about your product or services. Give the details on features and benefits. Tell them everything they’ll receive once they make the purchase. Remember, too, that the most successful video marketing is honest. Don’t promise what you can’t deliver.
#2: Answer questions
What do you get asked most about your product or services? Most of us can think of a list of at least 5 to 10 questions we get asked often. Make short 2- to 3-minute videos clips where you state the question and then the answer. These are easy to make and extremely valuable to your prospects.
#3: Do a product review
Find a product or service that would be of interest to your niche and your audience and do a review on its benefits and features. Collaborative video marketing like that can bring unexpected benefits – like the product or service provider that you review linking back to you or commenting on your post!
#4: Grow your list
If you have a business, you need a list of potential clients. Make a video to encourage your prospects to give you their name and email in exchange for something you will give them. You can give away an ebook, an article (tips, strategies and how-tos are always popular), a tutorial video, a free consultation, a type of assessment, etc. Figure out what your prospects would find most valuable and create a giveaway around that. (Here’s a hint: give away your best stuff. Don’t hold back.)
#5: Talk about your case studies and results
Make a video about the results you were able to achieve while working with a client or talk about a case study and show what you did for them and how you can do the same for the viewer. You can also show a case study of someone who did not follow your guidance or use the method you teach, and failed. Another similar idea is to read testimonials from your most satisfied customers while weaving in key examples.
#6: Tell a story
People can relate to you when you tell a compelling story. Weave a lesson into your story as a takeaway. You can also tell about an event from your past that has shaped who you are or how you do business today. Speaking from the heart, without a script, can be extraordinarily effective. Think through your story, jot down a few important points, and then just talk into the camera. You’ll be amazed at how naturally you become great on camera… and how much that personal touch can boost your video marketing success.
#7: Debunk myths
Talk about the top three myths in your industry and give real examples to show why they are truly myths. If you’ve ever watched the show, “Mythbusters” you can get great ideas for demonstrating whether something is true or not.
#8: Take your viewers behind the scenes
Take your viewers outside of your office and show yourself in your “natural surroundings.” Personal stuff makes for great video marketing (not too personal, though!) If appropriate, introduce your family and show things that are meaningful to you. Tie in some of your business secrets–how you organize your business, what type of setup you use to get things done, etc. Pull back the curtains and give tips on how you do business.
There are some amazing free tools available to make your own animated movies. Animation can be a very effective way to handle “tough” topics – eg. if you teach conflict management you can animate a scenario and get the idea across with humour and grace, without the cost of hiring actors! YouTube offers some free animation tools here. And here are some other cool tools for adding a little extra edge to your video marketing.
#10: Additional video opportunities
There is so much you can do with video. Besides filming yourself, you can also do screen captures (ScreenFlow for Macs and Camtasia for PCs are great options), slideshows, and use Keynote or PowerPoint slides to tell your story.
One more piece of advice: Don’t try to be perfect! I can guarantee that you will not like your first take of any video you record. And it is of course fine to redo it a few times. But don’t let multiple video takes slow you down. Make a promise to yourself that you will do your best, and then move on. With each video you publish, your confidence will increase and you will get better with time.
Here’s my challenge to you. If you are new at video, make the commitment that you will record a video in the next 24 hours. Just dive in and try it! The longer you wait, the faster your competition will claim their video space and run with it.
Give it a try and report back to let us know about your successes.